The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) today announced the renewal of its strategic partnership with WebBeds, a global leader in travel trade, for a fourth consecutive year.
Signed by His Excellency Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi and Amr Ezzeldin, President of WebBeds MEA at World Travel Market (WTM) 2025, the agreement underscores a shared commitment to driving tourism growth and enhancing Abu Dhabi's global reach.
As part of this growing strategic alliance, the two entities will collaborate to significantly enhance Abu Dhabi's tourism landscape. This will involve empowering travel trade professionals within WebBeds' network with enhanced knowledge and resources, enabling them to offer more informed and expertly guided travel experiences. Additionally, DCT Abu Dhabi will develop and disseminate compelling content showcasing Abu Dhabi's diverse cultural and touristic offerings, including Al Ain Region and Al Dhafra Region, to raise awareness and drive bookings across WebBeds' extensive global distribution and travel agency networks.
His Excellency Saleh Al Geziry, Director General of Tourism at DCT Abu Dhabi, said: “Our collaboration with WebBeds over the past three years has proven highly effective in expanding Abu Dhabi's global tourism footprint. This partnership has been instrumental in delivering successful campaigns, from local activations to globally recognised initiatives, that showcase our unique cultural heritage and diverse attractions. The fourth renewal underscores our strong, shared commitment to driving sustained visitor growth and building a lasting tourism legacy for Abu Dhabi.”
Amr Ezzeldin, President of WebBeds MEA, said: “As we proudly enter this next chapter of our partnership with DCT Abu Dhabi, WebBeds remains committed to supporting Abu Dhabi’s bold vision with renewed energy, regional insight, and creative excellence. Whether through cultural tourism, destination branding, or digital engagement, we are proud to continue contributing to a city that is not only a cultural capital of the region but a beacon of heritage and innovation for the world. Great partnerships have the power to build legacies, and we are honoured to be coauthors in this inspiring story.”
Key outcomes of this renewed partnership include the development of joint marketing campaigns designed to directly benefit travel and tourism stakeholders. These initiatives will significantly expand Abu Dhabi's global reach, targeting increased visitor numbers from 20 key source markets worldwide.
