PureHealth has strategically expanded its insurance arm, Daman, marking its transformation from a health-focused provider into a comprehensive, multi-line insurer with entry into the high-growth Property and Casualty (P&C) segment. As part of this evolution, Daman will adopt a new legal name: The National Insurance Company – Daman, reflecting its broadened scope and strengthened position within the UAE’s dynamic insurance landscape.
The transition reflects Daman’s broader mission to meet the evolving protection needs of individuals and businesses across the emirates by offering them a broader suite of insurance services. As the insurance arm of PureHealth and the UAE’s leading health insurer, Daman’s expansion into the P&C segment supports its vision to become a comprehensive insurance provider and aligns with the group’s commitment to deliver holistic care and coverage throughout all stages of life.
Shaista Asif, Group Chief Executive Officer of PureHealth, said: “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation. Expanding into the Property and Casualty segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”
His Excellency Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, said: “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value. By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable wellbeing and long-term economic resilience.”
Daman currently provides health coverage to more than three million members across a network of more than 3,000 healthcare providers in the UAE. Backed by a resilient operational backbone, Daman brings together AI-powered underwriting, industry-leading efficiency in claim settlement, and a multilingual service delivery infrastructure to seamlessly support its expansion into new insurance verticals, without compromising its longstanding reputation for excellence.
The UAE’s P&C insurance market is poised for further accelerated growth, which is projected to reach nearly US$16.8 billion by 2031, according to Verified Market Research.
In response to this growing demand, the company will continue to operate under the well-established Daman brand, introducing new P&C products in phases while ensuring uninterrupted service for existing members. Daman was named the best perceived health insurance brand in the UAE, according to the UAE Healthcare 2024 report from Brand Finance – a recognition that reflects its commitment to excellence and mission to cultivate a healthier community.
This strategic growth plan reinforces PureHealth’s broader vision to advance the science of longevity and deliver the promise of holistic care, from prevention to protection, through a connected health and insurance ecosystem.
