The Endowments and Minors’ Funds Management Authority (Awqaf Abu Dhabi) has launched its new corporate identity, which aims to reflect its role in society as the custodian of endowments and minors’ funds in Abu Dhabi.

The new brand identity comes as a reflection of the entity’s commitment to excellence for endowment work, to ensure sustainability and enhance community prosperity. The new corporate identity incorporates a logo inspired by the trunk of the palm tree, a symbol rooted in the UAE culture. The symbolic identity aims to uphold Awqaf Abu Dhabi’s mission as an entity dedicated to the legacy of late Sheikh Zayed bin Sultan Al Nahyan.

Established pursuant to the law enacted by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the State, Awqaf Abu Dhabi replaces the Social Welfare and Minors’ Affairs Foundation. Entrusted with the responsibility of managing, developing, investing, and safeguarding endowments and minors’ funds in compliance with Islamic Sharia and national legislations in place, the entity assumes a pivotal role in the establishment and support of companies, institutions, and funds dedicated to the management and investment of endowments and minors’ funds, both within the UAE and abroad.

His Excellency, Abdul Hamid Mohammed Saeed, Chairman of Awqaf Abu Dhabi, said: “The timeless concept of Waqf embodies social solidarity, deeply rooted in our cultural heritage. With a steadfast commitment to sustainability and inclusivity, Waqf goes beyond religious boundaries, offering its benefits to all. Our aim is to maximise Waqf investments and returns for the collective welfare of society.”

His Excellency Fahad Abdul Qadir Al Qasim, Acting Director General of the authority, said: “The roll out of our corporate identity underscores our role in promoting the culture of endowment and emphasises the authority’s supervisory responsibilities mandated by the law issued by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE.”

Awqaf Abu Dhabi aims to advance the culture of endowments, and organises events, conferences, and seminars centered on the management and investment of endowments and minors’ funds. It also aims to reshape endowment practices at the emirate level.