noon payments,’s homegrown payments solution and gateway for local businesses, has become the latest partner of Khalifa Fund’s e-Empower, an initiative for digital and e-commerce enterprise development. The partnership will give Abu Dhabi-based SMEs and micro-entrepreneurs extra support in expanding their businesses online, with noon payments waiving setup costs and reducing monthly fees.

noon payment’s addition to the e-Empower initiative aims to catapult digital adoption, giving SMEs the opportunity to grow their business online and increase their revenue. This next step sees noon payments offering local SMEs extra support with zero setup costs, reduced monthly fees, and access to advanced gateway features, including payment links. SMEs using noon payments will be able to accept all payment methods including Debit Cards, Credit Cards, Apple Pay, Google Pay, Samsung Pay, and more.

H.E. Alia Al Mazrouei, Advisor to the Chairman at Abu Dhabi Department of Economic Development stated: “Khalifa Fund remain consistently committed to identifying new opportunities that best serve our entrepreneurial ecosystem. The extension of our existing partnership with noon will undoubtedly provide Abu Dhabi SMEs and Startups with substantial benefits which will aid them in elevating to the next level.

He added: “Abu Dhabi-based e-Empower SMEs and micro-entrepreneurs on noon can expect to benefit from exclusive access to noon’s services and dedicated tools, including email response within 24-hours. They will also enjoy complimentary benefits, as well as a five-week training program offering sellers guidance on how to sell, promote and expand their product offerings on noon. I look forward to seeing the positive outcomes from these empowering benefits.

Mosam Gadia, noon payments, on the partnership: “Providing local small businesses with support and the tools they need to grow is core to noon’s founding goals. Our advanced payment gateway, noon payments, will help streamline transactions for e-Empower sellers, helping Abu Dhabi SMEs and micro-entrepreneurs expand their digital presence.”

Noon payments is a payment gateway engineered for growth by noon. The platform allows businesses to easily accept payments, creating a more seamless seller and customer experience. Sellers can also customize their checkout process, receive priority onboarding, get access to a personalised dashboard to monitor transactions, and benefit from low-cost monthly fees.

All SMEs with a valid Abu Dhabi trade license can participate in e-Empower and enjoy its full range of benefits. To learn more about the noon e-Empower program, click here.