Tadweer (Abu Dhabi Waste Management Company) has announced its new name and brand identity - Tadweer Group, also revealing its new strategy to revolutionise the waste management industry, unlock value from waste, and set new standards in the circular economy.

Since becoming part of ADQ’s energy and utilities portfolio, Tadweer Group has focused on its belief that waste is a transformative resource. The organisation aims to pioneer advanced technologies, leverage diverse perspectives, and cultivate valuable partnerships to contribute to the UAE’s sustainability goals, and divert 80 per cent of Abu Dhabi’s waste away from landfill by 2030. In addition to its commitment in Abu Dhabi, Tadweer Group has ambitious international aspirations and aims to contribute to sustainable waste management on a global scale.

Ali Al Dhaheri, Managing Director and Chief Executive Officer of Tadweer Group, said: ""As we embark on this transformative journey, Tadweer Group is well-positioned to bring innovative thinking and reinforce our commitment to a more sustainable waste management landscape. We believe that waste is not just a challenge to be managed but an opportunity to create a sustainable future for generations to come. Our commitment to unlocking the potential in every discarded item reflects our dedication to pioneering solutions that contribute to a circular economy. By setting new benchmarks and embracing innovation, we aim to encourage society to change their perception of waste and embrace the change the sector is undergoing."

The new strategy and brand builds on Tadweer’s successes of 2023, including agreements with governments including Jordan, Greece, Japan and Uzbekistan, contributing to the UAE’s bilateral relations and laying the foundation for bringing its advanced approach to new markets.

2023 also saw Tadweer launch several projects and partnerships, strengthening its conviction that advanced technology has a key role to play in reaching a sustainable future. Tadweer is helping to develop one of the region’s largest Waste to Energy plants and explore opportunities with emerging technologies such as Waste to Sustainable Aviation Fuel amongst others. Tadweer partnered with the Ministry of Climate Change and Environment (MOCCAE) to launch Waste to Zero at COP28, an initiative to convene the international community to decarbonise the waste management sector.