The General Administration of Abu Dhabi Customs has launched its new corporate identity, under the slogan Abu Dhabi Customs... Gateway to the World by Air, Land, and Sea, in line with its future vision and inspired by its rich history and vital role in supporting the trade sector, economic growth, and safeguarding society.

The launch of the new corporate identity for Abu Dhabi Customs, founded in 1966 and is one of Abu Dhabi Government’s oldest departments, constitutes a new beginning towards consolidating its pioneering status as a global model for the application of best customs practices and standards, contributing to facilitating trade movement, supporting Abu Dhabi’s economy, and enhancing community security and protection.

The new logo, which reflects simplicity, modernity and innovation in its design, takes the form of a protective gateway for trade, connecting Abu Dhabi with the world by air, land, and sea as a global trade capital.

The design is distinguished by its dark green color, symbolising sustainability in adopting innovative solutions for developing services and customs procedures based on advanced technology, in line with the wise leadership’s and government's direction towards achieving sustainable development and preserving resources.

His Excellency Rashed Lahej Al Mansoori, Director-General of Abu Dhabi Customs, said the corporate identity of Abu Dhabi Customs is a new beginning towards enhancing the journey of excellence in raising the level of customs work and achieving its vision of being a world-class customs authority, supporting efforts to consolidate Abu Dhabi's position as a global capital for trade, investment, and business, and enhancing the emirate's position as the safest and most secure city in the world.

His Excellency said: "The new logo for Abu Dhabi Customs is not just a cosmetic change that keeps pace with modern trends, but it is a driving force that will lead us to enhance our vital role by facilitating procedures, developing customs services, and strengthening security control, serving the business sector, supporting investment growth, and consolidating the UAE's position as a global partner, an attractive and influential economic hub that competes with the best economies in the world in harmony with the goals of the UAE Centennial 2071, We the UAE 2031 vision, and the Economic Vision 2030 for the emirate of Abu Dhabi."