Under the patronage of Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women's Union, President of the Supreme Council for Motherhood and Childhood, Supreme Chairwomen of the Family Development Foundation, and Mother of the Nation, the Family Development Foundation, in cooperation with strategic partners, has launched the Kindness and Mercy campaign in Abu Dhabi.

The campaign aims to encourage youth to embrace positive perspectives and raise awareness on the significance of marriage, as well as urge community members to change social behaviours and habits impacting youth attitudes towards marriage.