Under the patronage of Her Highness Sheikha Dr Shamma bint Mohammed bin Khalid Al Nahyan, Chairperson of the Board of Trustees of the Sheikh Mohammed bin Khalid Al Nahyan Cultural and Educational Institutions and Chairperson of Al Thuraya Platform, Abu Dhabi will host the fourth edition of Al Thuraya Exhibition and Platform from 25-29 January 2026 at Marina Hall, ADNEC Centre Abu Dhabi. The event is supported by Abu Dhabi Convention and Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi, ADNEC Centre Abu Dhabi, and the Abu Dhabi Department of Education and Knowledge’s National Art Expressions Program.
Al Thuraya Exhibition and Platform is regarded as a distinguished cultural and economic initiative that contributes to the advancement of the creative industries and the cultural economy. The platform provides an interactive space that brings together creatives, artists, intellectuals, and entrepreneurs — particularly Emirati women entrepreneurs—to showcase their creative projects, expand professional networks, and unlock new opportunities for partnerships and investment.
The fourth edition builds on the successes of previous editions, presenting a comprehensive program that includes art exhibitions, cultural and poetry evenings, panel discussions, and specialised workshops. These activities highlight women-led entrepreneurial experiences and explore opportunities for growth and sustainability within the cultural and creative sectors.
Al Thuraya Exhibition and Platform serves as an important empowerment platform for Emirati women entrepreneurs by offering them the opportunity to promote their creative ventures to a broad audience, strengthen professional networks, and reach new segments interested in culture and creativity, while aligning their products with the platform’s cultural and tourism message.
Previous participants have emphasised that Al Thuraya Exhibition and Platform has contributed to tangible and sustainable growth for Emirati women-led projects and has opened doors to collaboration and partnerships with local and international institutions, reinforcing their presence in both the cultural and economic landscapes.
The event also plays a role in enriching the cultural and tourism scene by positioning Abu Dhabi as an attractive destination for high-quality cultural events and exhibitions. The platform stimulates cultural and creative tourism, enhances quality of life, and reinforces the emirate’s status as a regional and global hub for culture and creativity.
The platform enjoys broad media support that reflects the significance of the event and its cultural and empowerment dimensions, amplifying its message across diverse segments of society. Al Thuraya Exhibition and Platform invites the public and those interested in culture and entrepreneurship to visit the exhibition and engage in its activities, offering an experience that brings together creativity, empowerment, and national identity.
