Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced the redevelopment of SITE’s Arabia Chapter in Abu Dhabi.

Working in partnership with the Society for Incentive Travel Excellence (SITE), DCT Abu Dhabi will oversee the growth of the incentive travel sector in Abu Dhabi and the wider MENA region, allowing ADCEB to raise visibility of Abu Dhabi among key audiences as a premier business events destination, tap into further networking and business opportunities, and provide the regional MICE professional network with education and professional development programmes.

SITE is one of the most significant MICE associations, catering to industry professionals worldwide. With a mission to drive the growth of the Incentive Travel segment, SITE’s move will benefit local and regional industry stakeholders such as tourist attractions, airlines, destination and event management companies (DMCs and EMCs), hoteliers and incentive planners. It will provide opportunities for members to build their business connections on a global scale through its extensive membership directory, gaining access to incentive travel research, trends, and data, expanding a range of skills and experience through education and certification opportunities and enhance careers through online and in-person events.

Speaking at the Arabian Travel Mart (ATM) 2023 at Dubai World Trade Centre Dubai, Mubarak AlShamsi, Director of the Abu Dhabi Convention and Exhibition Bureau, said: “With SITE’s decision to locate and redevelop their Arabia Chapter in Abu Dhabi, our local and regional incentive travel partners and professionals will benefit from having such a valuable resource at their doorstep. The Arabia Chapter relaunch in our city is a testament that Abu Dhabi is a desirable destination for this segment. We encourage our MENA stakeholders to join the SITE Arabia Chapter, become active members of the Chapter and together, continue to drive the incentive travel segment for the MENA region.”