Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has signed an agreement with Abu Dhabi Music & Arts Foundation (ADMAF) to debut world-class artistic and cultural performances on Yas Island.
Signed by His Excellency Huda Alkhamis-Kanoo, Founder of ADMAF, and Founder and Artistic Director of Abu Dhabi Festival, and Dr Mohamed Abdalla Al Zaabi, Group CEO of Miral, the landmark partnership aims to explore initiatives to promote Emirati artists and support the development of musical talent in Abu Dhabi.
Her Excellency Huda Alkhamis-Kanoo said: “Culture and entertainment are two sides of the same coin; both narrate our stories and speak to our emotions. This partnership between Abu Dhabi Music & Arts Foundation and Miral is our way of affirming this belief and safeguarding it for future generations.
“Art is a form of entertainment, and the creative economy provides jobs, dreams, and opportunities for our youth. Our two institutions are built upon the same pillars: joy, connection, and beauty. The experiences our institutions provide strengthen meaningful connection and bring joy and beauty, guided by a spark of creativity that we ignite in our youth, fuelling the most vital resource in their lives and in their professional and creative journeys: ambition.
“Through this memorandum of understanding, we will shape compelling new chapters in Abu Dhabi’s story filled with music, joy, knowledge, and hope. Together, our distinguished experiences will contribute to enriching Abu Dhabi’s diverse year-round initiatives, from musical productions and artistic performances to world-class family occasions.”
Adding to a line-up of more than 200 world-class concerts, performances, and family and sports events on Yas Island, ADMAF’s signature cultural events and performances will elevate the destination’s diverse year-round calendar even further.
Dr Mohamed Abdalla Al Zaabi said: “At Miral, we strive to create memorable and joyful moments for our visitors by delivering immersive, world-class experiences. Our partnership with ADMAF is a testament to this dedication and demonstrates a shared commitment to enhancing Abu Dhabi’s cultural offerings, nurturing homegrown talents, and inspiring creativity. We look forward to supporting cross-cultural exchange while cementing Yas Island’s position as a top global destination for leisure and entertainment that contributes to the sustainable growth of Abu Dhabi’s tourism sector.”
The Abu Dhabi Music & Arts Foundation is one of the UAE’s pioneering cultural organisations, dedicated to nurturing creativity, supporting artistic talent, and enriching the nation’s cultural landscape. Through its annual flagship event, Abu Dhabi Festival, and year-round programmes, ADMAF aims to foster cultural exchange and promote artistic excellence across the emirate, bringing together global artists, emerging talents, and diverse audiences.
