His Highness Sheikh Zayed bin Hamdan bin Zayed Al Nahyan, Chairman of the UAE Media Council, has given directives for a comprehensive strategy to further enhance the media sector and support the growth of creative industries nationwide. The strategy will also enable the media sector to keep pace with rapid developments, increase its competitiveness and contribution to economic growth, and strengthen the media landscape regionally and globally.

During the UAE Media Council meeting, which was held at Qasr Al Watan, His Highness highlighted the need to work with all relevant public and private sector entities, and study their research on and plans for the future of the UAE media sector in order to unify strategic plans and align with the directives, policies and requirements for furthering enhancing the media sector and its operations.

His Highness explained that the new strategy will align with national principles and the UAE leadership’s objectives, and that the media sector is an ecosystem that reflects UAE national identity and development goals.

The council discussed a number of key topics, including legislative frameworks within the media sector, as well as the objectives of media programmes designed to develop the sector, in particular those related to upskilling media and creative talent to further enhance their role in driving success within the industry in line with international trends.

The meeting was attended by members of the UAE Media Council including His Excellency Sheikh Abdullah bin Humaid Al Qasimi, Director of the Ruler’s Court, Ras Al Khaimah; His Excellency Saeed Mohammed Al Eter, Assistant Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Media Office; Her Excellency Maryam Eid AlMheiri, Director General of the Abu Dhabi Media Office; Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office; His Excellency Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City; His Excellency Dr Saeed Saif Al Matrooshi, Secretary General of the Executive Council of the Government of Ajman; His Excellency Mohammed Saeed Al Hamour Al Yammahi, Director General of the Fujairah Culture and Media Authority, and His Excellency Mohammad Saeed Al Shehhi, Secretary General of the UAE Media Council.