Following the remarkable success of the Social Investment Fund’s first programme, ‘Together We are Good’, the legacy will be continued by launching the Ma’an Contribution Platform, [https://fundraise.maan.gov.ae]
A key tool to drive contributions to Ma’an’s Social Investment Fund, the innovative platform enables socially-engaged companies and individuals to give money for strategic projects and programmes that meet Abu Dhabi’s specific needs.
The innovative platform enables socially-engaged companies and individuals to give money for strategic projects and programmes that meet Abu Dhabi’s specific needs
Contributions channelled into the fund will be used to facilitate sustainable solutions in priority areas such as health, employment and education, family and community, basic human needs and environment.
The initiative follows the model established by the Social Investment Fund’s first highly successful programme, “Together We Are Good”. The initiative inspired Abu Dhabi residents and private companies to contribute more than AED 1 billion serving people with educational assistance, medical supplies and food and basic needs.
The new Ma’an Contribution Platform is unique in that it allows businesses and individuals to select and directly channel contributions to their choice of specific pressing social themes. Individuals are able to fund programmes and initiatives that align with their values and the social issues that resonate with them the most.
The first active project, Social Investment Fund campaign will provide social and tangible financial return thus creating a perpetual source for funding for the third sector. Ma’an will allocate contributions through relevant partners, with priority given to community-oriented programmes.
The Social Investment Fund campaign clearly identified through four touchpoints: raising funds, managing contributions, deploying capital in social projects and measuring the impact.
H.E. Salama Al Ameemi, Director General of Ma’an, said: “Together We Are Good made a powerful statement about the values shared by people and businesses across Abu Dhabi. We are a caring community that truly embraces the principles of uniting together to share the responsibility to provide for and protect the opportunity of everyone across the Emirate to be respected and live a dignified life. Through this new Social Investment Fund, we are providing a long-term foundation for us all to work together to bring the vision of our leaders to life to ensure everyone in Abu Dhabi can participate in and enjoy a healthy, sustainable and prosperous society.”
we are providing a long-term foundation for us all to work together to bring the vision of our leaders to life to ensure everyone in Abu Dhabi can participate in and enjoy a healthy, sustainable and prosperous society
Salama Al Ameemi, Director General of Ma’an
Fahad Al Ahbabi, Executive Director, Social Investment Fund at Ma’an, added: “We are capitalizing on the technological solutions, ease of access to such platforms and the generosity of Abu Dhabi citizens and residents, which we have felt in the previous programmes launched by Ma’an. Today this platform will be at the disposal of the community to give more and be part of an integrated ecosystem that will help overcome societal challenges that the emirate might face.”
In addition to directly funding high-impact social improvement programmes, empowering and enabling Abu Dhabi’s Third Sector is a critical strategic Ma’an objective this fund will help address. Ma’an was established under the Abu Dhabi Department of Community Development to serve as the architect of building and supporting a diverse, highly engaged and capable Third Sector.
The Third Sector refers to social service groups, non-profit organizations, volunteer groups and social enterprises that work alongside and fill an essential gap between government entities and the private sector to bring the ability, experience and expertise to directly address key social challenges and priorities.
Organisations that form the Third Sector bring deep experience and highly specialised expertise and resources, specific to individual social challenges that may not exist at that level in either government or the private sector. Supporting and unleashing the expertise of these groups is essential to delivering lasting and meaningful solutions to Abu Dhabi’s social challenges and priorities.
With this new Social Investment Fund, Ma’an is creating a sustainable funding mechanism to use as a bridge to connect partners across the Abu Dhabi government and business community to these specialty social service groups and enterprises that are best positioned to develop programs and deliver services capable of making lasting, measurable impacts for the people of Abu Dhabi.
H.E. Salama Al Ameemi, added: “These social issues we are committed to addressing are deeply rooted challenges facing countries and governments around the world. Ma’an is committed to starting an open dialogue about these societal challenges to inspire us all to address them head on just as we united behind the issues faced during through Together We Are Good. We have proven that united together we can strengthen the core fabric of our society to make a positive impact for those who most need our support but and for everyone who shares a common vision for the future of Abu Dhabi.”
