Miral Group (Miral) has announced the launch of its robust Corporate Social Responsibility (CSR) strategy for the group, focused on creating a positive impact across the emirate. The strategy will launch and implement more than 80 economic, social and environmental initiatives and programmes over the next two years across the business and Miral’s subsidiaries – Miral Experiences, Miral Destinations, Yas Asset Management.
Mohamed Abdalla Al Zaabi, Group CEO of Miral, said: “Miral has always been committed to creating world-leading experiences that not only accelerate the realisation of the emirate’s tourism growth and contribution to the industry’s ecosystem, but also to have a positive impact on the communities in which we operate. With the launch of this new strategy and framework, we are underpinning our commitment, making it integral to how we operate and ensuring that we are taking crucial action across our entire business, to benefit three key groups – people, community, and the environment – helping to achieve our long-term goal of sustainable development. By aligning our focus areas with the United Nations Sustainable Development Goals (UN SDGs), we can help establish and promote Abu Dhabi’s leading position as a global destination in eco-tourism and sustainable tourism.”
Miral has developed its strategy to focus on contributing towards the society and the environment through innovative and sustainable community interventions, closely aligned with the UN SDGs, which will be overseen by a committee. Over the next two years, Miral will aim to become a more socially responsible organisation by promoting, supporting, and implementing more than 80 strategic and transformative initiatives for the communities in the areas it operates, underpinned by robust measurement mechanisms for continuous improvement.
The strategy is devised under eight key pillars that directly align with the UN SDGs – Skill Development and Livelihood, Education, Social Welfare, Health and Wellness, Promotion of Sports, Arts, Culture and Tourism, and Environment and Animal Welfare. The pillars are also aligned with Miral’s brand pillars: people, community, and environment.
Miral will continue to announce and launch new initiatives under its CSR Strategy, as well as key progress milestones. Miral’s strategy for the next five years aims to focus on continuing to grow and develop Yas Island as a successful destination, as well as delivering new leisure and entertainment destinations and ventures that generate sustainable value, while contributing to the diversification of Abu Dhabi’s economy.
For more information, please visit: miral.ae/our-commitment/