The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a new Incentives and Rewards programme at Arabian Travel Market 2025, designed to recognise and celebrate excellence in visitor experience across Abu Dhabi’s thriving tourism and cultural sectors.
The programme will recognise businesses and service providers across Abu Dhabi’s tourism and cultural sectors for exceptional service delivery, underscoring DCT Abu Dhabi’s commitment to inspiring exceptional service delivery across the emirate’s visitor-facing touchpoints by incentivising and rewarding those working in hospitality, retail, restaurants, attractions, and more.
Saleh Mohamed Al Geziry, Director General Tourism Sector at DCT Abu Dhabi, said: “Frontline workers and tourism businesses are the heart of Abu Dhabi’s visitor experience. This initiative empowers them, celebrates their passion, and inspires even greater levels of service. Through recognition programmes such as this, we are investing in the future of our tourism sector while ensuring seamless experiences for every visitor.”
The Incentives and Rewards programme supports Abu Dhabi’s ongoing efforts to enhance its position as a leading global destination, offering unparalleled experiences and consistent service, driven by service providers who continually deliver a strong visitor experience. To strengthen this workforce, DCT Abu Dhabi announced earlier this week the establishment of a brand-new Visitor Experience (VX) Academy in partnership with the Abu Dhabi Hospitality Academy – Les Roches.
The VX Academy will play a vital role in upskilling service providers, empowering them to deliver exceptional services and become eligible for incentives and rewards. This investment in tailor-made professional development trainings will contribute to a consistently high standard of service across the emirate.
DCT Abu Dhabi encourages all businesses and service providers across Abu Dhabi’s tourism ecosystem to take this opportunity to actively engage in elevating service standards. Recognition will be awarded to those who demonstrate exceptional commitment to the visitor experience, adhering to Abu Dhabi’s service standards and guidelines.
