ADNEC Group has announced through its subsidiary, Capital Holiday, its full operational launch in Munich, marking a significant milestone in its vision to elevate Abu Dhabi's tourism sector. With a dedicated team in place, Capital Holidays is committed to supporting sustainable growth of tourism in the emirate.

Driven by a shared passion for excellence, the Capital Holidays team is working to activate a state-of-the-art technological infrastructure. This infrastructure aims to streamline workflows and enhance collaborations between Capital Holidays and its trade partners, ensuring seamless travel experiences for tourists exploring Abu Dhabi.

The inauguration of Tourism 365's new office in Munich, operating under its subsidiary Capital Holidays, represents a strategic move to attract European leisure and business tourists to Abu Dhabi. This expansion aims to promote the emirate's captivating tourist attractions in the European market while forging partnerships with tour operators.

Humaid Al Dhaheri, Managing Director and Group CEO of ADNEC, said: "The establishment of our Munich office reflects our commitment to creating lasting connections between Europe and Abu Dhabi. By providing convenient access to our exceptional destination through our European hub, we aim to showcase the richness of Abu Dhabi's offerings to travellers, entrepreneurs, and investors alike. This move is evidence of ADNEC's dedication to bolstering the growth of Abu Dhabi's tourism sector on an international scale."

The strategic location of the new office in Munich positions Capital Holidays to cater to the unique preferences of European travellers. Through targeted marketing initiatives, Capital Holidays will highlight Abu Dhabi's diverse cultural heritage, modern infrastructure and unparalleled hospitality. Emphasis will be placed on the city's iconic landmarks, thriving arts and culture scene, and world-class business facilities to foster a deeper understanding of Abu Dhabi's vast potential.

Roula Jouny, CEO of Tourism 365, said: "We are excited to witness the growth of Abu Dhabi's tourism sector and proud to be part of ADNEC's vision to position the city as a top travel and business destination. The Munich office, under our subsidiary Capital Holidays, marks the beginning of a new era for Tourism 365, as we embark on a journey to connect with European travellers, travel agencies and corporate partners. We are confident that our expanded presence in Europe will open up new avenues for collaboration and create lasting memories for travellers from this region."

With this expansion, ADNEC strengthens its position as a global leader in the events and tourism industry. Capital Holidays is dedicated to delivering extraordinary experiences and poised to become the preferred choice for European travellers and businesses seeking to explore Abu Dhabi.