The Department of Health – Abu Dhabi (DoH) has launched a new value-based healthcare initiative under its Rewarding Exceptional Quality programme, aimed at incentivising healthcare providers based on the quality of care they deliver. The programme will initially focus on fertility services and is set to expand to other clinical areas in subsequent phases further reinforcing Abu Dhabi’s position as a world-class healthcare destination.
The initiative is part of Abu Dhabi’s continued commitment to elevating the standard of care across the emirate, where the department will monitor the performance of healthcare facilities based on specific models and standards. Healthcare facilities will be rewarded with additional incentives for achieving set performance goals within a specified timeframe, such as improving patient outcomes, utilising best medical practices, boosting patient safety and enhancing the patient experience .
Her Excellency Dr Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi – Abu Dhabi, said: “At the Department of Health – Abu Dhabi, we are committed to raising the bar for healthcare quality in Abu Dhabi. The launch of the Rewarding Exceptional Quality programme reflects our ambition to drive meaningful improvements in clinical performance while rewarding providers that go above and beyond in delivering safe, effective, and patient-centred care.
“Fertility services were chosen as the starting point given their strategic importance to public health and the profound impact they have on families. Abu Dhabi has already made tremendous strides in advancing reproductive medicine, and this programme will help accelerate progress even further.”
Abu Dhabi has become a leading destination for fertility care, driven by innovation in treatments such as egg freezing, in-vitro fertilization (IVF), and embryo transfer. In 2025, the Department of Health – Abu Dhabi reported that IVF success rates in the emirate exceeded 51 per cent, among the highest globally, with more than 6,180 IVF cycles performed in 2024 alone.
The emirate is home to 14 advanced fertility centres and more than 2,800 healthcare professionals in obstetrics and gynecology. This includes 700 specialists and consultants, 375 midwives, and 45 facilities dedicated to women’s health.
