His Highness Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region, affirmed that thanks to the vision of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the UAE has become a major hub for advanced industries.
While visiting the annual Make it in the Emirates exhibition at the Abu Dhabi National Exhibition Centre, His Highness pointed to the great importance the wise leadership places on strengthening the industrial sector and providing it with highly qualified national talent, as it is a fundamental pillar for the growth, development, and diversification of the local economy. The fourth edition of Make it in the Emirates brings together senior decision-makers, government and private sector officials, entrepreneurs, investors, industrialists, experts, and financiers.
During the visit, His Highness was briefed on the latest industrial products, technologies, and solutions, which are on show at the exhibition, highlighting the growth of the UAE’s industrial sector and its role in economic diversification and global competitiveness.
His Highness expressed pride in the national achievements and innovative initiatives he witnessed, affirming that the Make it in the Emirates initiative is a strategic platform that reflects the leadership’s vision for building a diverse and sustainable national economy driven by innovation and advanced industry.
During his visit, His Highness officially launched Serh Group, a UAE-based leader in oil and gas operations, logistics services, and manpower supply. The launch ceremony, attended by senior officials and business leaders, also saw the unveiling of the group’s new corporate identity and logo, inspired by the resilient Serh tree, a symbol of strength, flexibility, and sustainability in the UAE’s natural environment.
The ceremony also featured the announcement of a strategic agreement between Serh Group and ADNOC, valued at AED2 billion. Under the agreement, Serh will supply ADNOC with a wide range of equipment and machinery over a five-year period to support its key energy sector projects.
The agreement was signed in the presence of His Excellency Dr. Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and Managing Director and Group CEO of ADNOC, and Captain Mohamed Juma Al Shamisi, Chairman of Serh Group. The signatories included Saif Al Falahi, Executive Director of Business Support and Special Tasks at ADNOC, along with other senior officials.
Commenting on the occasion, HE Dr. Sultan Ahmed Al Jaber said: “In line with the leadership’s directives to support economic, industrial, and logistical growth in the UAE, ADNOC is pleased to expand and strengthen its cooperation with Serh Group. This partnership reaffirms our commitment to building strong and collaborative alliances that support our strategic objectives. Together, we will explore new opportunities that deliver long-term value and drive growth for both ADNOC and Serh Group.”
Captain Mohamed Juma Al Shamisi, Chairman of Serh Group, said: “The launch of our new identity marks a significant milestone in our journey as we provide integrated, innovative, and sustainable solutions to our clients in the oil and gas, logistics, and manpower sectors. Our legacy of excellence and deep expertise positions us to lead and grow in service of the UAE’s industrial and economic development.”
Formerly known as Al Dhafra Technical Services, Serh Group is the result of a merger between Al Dhafra Cooperative Society and Delma Cooperative Society, both established by Emiri Decrees from the late Sheikh Zayed bin Sultan Al Nahyan in 1976 and 1981, respectively. Over time, the group has evolved into a trusted provider of integrated services supporting Abu Dhabi’s economic and social development.
Inspired by the Serh tree – over a century old and uniquely resilient in the UAE environment – Serh Group draws strength from its roots to move forward with confidence toward a more sustainable and promising future.
