ADNEC Group has been awarded the Kitemark Innovation Management Certification from BSI Auditor and are the first organisation globally within the events sector to achieve this, further showcasing the company’s level of excellence.

ADNEC was recognised for this important achievement for its Innovation Management in the events industry. THE BSI Kitemark for Innovation Management is a prestigious certification award that validates that an organisation has determined its vision, strategy, policy, and objectives, and has established the support and processes needed to achieve the intended outcomes of its innovation programme.

Humaid Matar Al Dhaheri, MD and GCEO of ADNEC Group, said, "Being awarded the Kitemark Innovation Management Certification  is in recognition of the exceptional efforts ADNEC Group showcases in terms of our high levels of innovation. This award is in line with international best practices and our strategy based on investment in our innovation programme in the group’s aim to achieve continued excellence.

"Receiving this award as the first organisation globally within the events sector is a new confirmation of the excellence of ADNEC Group. Innovation is a key pillar of resilience and the need to innovate has never been more crucial. This recognition cements Abu Dhabi’s position as the capital of the business and leisure tourism sectors, and highlights ADNEC as one of the most prominent and influential international players in shaping the future of the events sector, “he added.

The BSI Kitemark for Innovation Management is for pioneering organisations who want to demonstrate their innovation credentials and ensure that they realise the true value of innovation in terms of ROI. The award aims to measure the actual outputs of innovation and helps organisations to focus on realising value and achieving tangible business benefits.