ADNEC Group has announced the launch of Capital Protocol, a company specialised in providing protocol services to visitors and guests in the government and private sectors, in accordance with the highest international standards.

Capital Protocol will provide specialised services to receive guests and visitors, and coordinate with all relevant authorities in organising events attended by officials and high-level delegations from around the world.

Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said: “We are delighted to launch Capital Protocol to provide hospitality and protocol services to the UAE’s guests who take part in various events. Our team, comprised of skilled national talents, will provide official delegations, officials, dignitaries in the public and private sectors, and visitors with an exceptional experience. Our team is committed to delivering services in accordance with the UAE's rich cultural and historical heritage, while adhering to the highest global standards.”

The new company is part of ADNEC Services, a subsidiary of ADNEC Group, which offers a wide range of customised solutions that include event management and full supervision of all the equipment and requirements for holding events. Its clients include some of the UAE’s leading government and private sector entities.

Capital Protocol's core duties include providing its local and international clients with event participation management services for officials and other services that meet the aspirations of its local and international guests and visitors.