The Abu Dhabi Youth Council has launched Tharwa, a pioneering initiative aimed at empowering youth financially, fostering a culture of saving and investment, and encouraging income diversification among young people across Abu Dhabi emirate.
The initiative has been launched in partnership with a number of entities from both the public and private sectors, which will lead the first real estate-focused programme under the initiative.
Tharwa was officially launched during the Tharwa Forum, which welcomed key dignitaries and a group of engaged Emirati youth interested in the sector. During the forum, the council unveiled the first real estate programme under the Tharwa umbrella.
This initiative contributes significantly to the national youth agenda, particularly in its mission to enhance economic and social stability, and to empower a conscious generation capable of building a sustainable, knowledge-based, and opportunity-driven future.
The Tharwa Initiative focuses on developing youth financial literacy and economic competencies across multiple key areas, including: savings and financial awareness; investment and real estate brokerage; financial markets; small and medium enterprise (SME) accounting and finance.
Jasim Al Obaidli, Director of Youth Engagement and Chair of the Youth Councils System at the Federal Youth Authority, said: “Tharwa supports the aspirations of youth and strengthens their role in building a sustainable economic future. Financial empowerment of Emirati youth is a critical step toward building a more sustainable and prosperous future. The Tharwa initiative serves as a model for this effort, not only raising financial awareness, but also opening new doors for youth to actively participate in the national economy through investment, entrepreneurship, and independent work. These types of initiatives embody our leadership’s vision to cultivate a financially literate generation capable of making smart economic decisions that ensure both individual stability and contribution to the country’s long-term sustainable development.”
Aisha Al Khulaifi, Project Manager of the Tharwa Initiative, said: “Through Tharwa, we are translating the leadership’s vision into practical programmes that equip youth with essential tools for managing their financial lives. Today, building a strong financial culture among youth is no longer optional, it’s essential for shaping an economically aware generation that is ready to create opportunities and drive future growth.”
The initiative will be implemented through hands-on programmes, specialised workshops, and targeted awareness sessions, conducted in collaboration with a distinguished network of experts and institutions across various sectors. This approach ensures that youth gain real-world experience that prepares them to compete and innovate in both labour and investment markets.
