Since His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, in his capacity as Ruler of Abu Dhabi, established Abu Dhabi Media Office (ADMO) by law in January 2023, ADMO has unified the media ecosystem in the emirate.

Leading Abu Dhabi’s media strategy as an independent entity, ADMO not only aligns the media plans and policies of Abu Dhabi Government entities, it also regulates and licenses media activities in the emirate, including in free zones.

With both the Abu Dhabi Media Network and Creative Media Authority (CMA) under its umbrella, ADMO has forged strategic partnerships with local, regional and international media organisations to further drive the growth of Abu Dhabi’s media sector.

Strengthening ongoing efforts to align media campaigns and strategies across government entities, ADMO approves relevant media plans, overseeing their activation locally and internationally in coordination with relevant entities.

To further enhance capabilities in the media sector, ADMO develops plans, policies and programmes that continue to strengthen media team capacities within government entities, as well as ensuring adherence to brand guidelines to promote Abu Dhabi Government.

Further advancing the growth of creative media in the emirate, ADMO, in coordination with relevant entities and media organisations, provides an enabling environment for creative entities to thrive by supporting private sector companies, in addition to developing initiatives to attract media content and increase its promotion in the emirate.

Abu Dhabi is the federal capital of the United Arab Emirates (UAE) and the home of government.

It is the largest emirate in the UAE, occupying 67,340 square kilometres. It consists of more than 200 natural islands and three regions: Abu Dhabi City, Al Ain in the east and Al Dhafra in the west.

Abu Dhabi City is the commercial and cultural centre of the emirate. Located on the coast of the Arabian Gulf, it consists of several islands, including Yas Island, home to many leading entertainment attractions, and Saadiyat Island, the location of Louvre Abu Dhabi, teamLab Phenomena Abu Dhabi, and many other artistic and cultural landmarks.

In Al Ain there are several sites of cultural importance – including UNESCO world heritage sites – and Jebel Hafeet, which is Abu Dhabi’s highest peak at 1,240 metres above sea level. Al Dhafra is an important centre of agriculture and hosts the famous annual Date Festival. There are also several oil and gas fields in the region. Abu Dhabi lies between the latitude 22.40◦ and 25◦ in the north, and longitude 51◦ and 56◦ in the east. It borders the Sultanate of Oman and the Kingdom of Saudi Arabia. It has a population of 3.79 million people. Abu Dhabi is renowned for its heritage and tribal history, which stretch back more than two millennia to the Stone Age, when human settlers are believed to have first arrived.

The Bani Yas tribe, from which the ruling Al Nahyan family is directly descended, first settled around the Liwa Oasis in 1761. Until the discovery of oil in 1958, Abu Dhabi’s main export was pearls. Modern Abu Dhabi is a global business and tourism destination of choice and attracts significant foreign direct investment. The emirate is home to more than 200 nationalities, who together form an inclusive, welcoming and diverse community.

Thanks to Abu Dhabi Government’s continued efforts and endeavours across key sectors, people of the emirate enjoy world-class standards of health, education, housing and food security. 

The emirate is one of the world’s leading producers and exporters of oil and gas. Abu Dhabi is also an alternative and renewable energy pioneer. For example, the world’s largest solar energy field, Al Dhafra Solar PV, is located in the emirate, as is leading renewables incubator Masdar City. 

In recent decades, Abu Dhabi has harnessed wealth generated by oil and gas to advance the economic and social development of its people. 

Today, the government seeks to diversify the economy. To do so, it pursues policies that enhance the role of the private sector to create opportunity, stimulate innovation and unleash the potential of the individual.

The government of Abu Dhabi is committed to upholding the highest standards in the service of all people within the emirate.

Our fundamental priorities are the wellbeing, education and security of everyone in Abu Dhabi.

We seek to maintain a thriving innovation-led, knowledge-based economy, able to generate and safeguard prosperity for generations to come, in which all people can realise and harness their full potential.

We recognise our responsibility to invest continuously to develop infrastructure and facilities within the emirate in order to build upon Abu Dhabi’s reputation as a world-class destination in which to work and live, or to visit.

As a government, we are defined by our history and heritage. We are eager to go on championing all aspects of our culture throughout the world as we forge ever deeper relationships based on trust with other governments and peoples, for the purpose of advancing humanity.

Additionally, we are mindful of the need to promote and achieve increased long-term environmental sustainability in Abu Dhabi to protect our habitat and to live in harmony with nature.

The speed of Abu Dhabi’s social and economic development in recent decades has been rapid. We are proud of the role government has played in facilitating economic and social progress throughout the emirate, and in leading decisively through regional and global crises.

Today, as we work unceasingly to fulfil the vision of the late Sheikh Zayed bin Sultan al Nahyan, ruler of Abu Dhabi and father of the nation, the government is enthused to seize the opportunities the emirate has worked so hard to create, and to maximise the benefits for everyone.